Commerce · Food & Drink
Starbucks' first Shopify store
Technical architecture and Shopify leadership for the brand's first Shopify ecommerce build, including rewards and coffee subscriptions.
- Client
- Starbucks
- Role
- Principal Tech Lead, via Inviqa (Havas)
- Year
- Dec 2024 – Nov 2025
- Stack
1stShopify build for the brand
RewardsThird-party integration and custom login app
SubscriptionsCoffee subscriptions on Shopify Subscriptions
Architecture
How it fits together.
- StorefrontLiquid foundationRewards experienceAccount
- CommerceShopifyShopify Subscriptions
- AppsCustom rewards login app
- IntegrationsThird-party rewards systemExternal identity providerVendor integrations
The brief
Starbucks was building on Shopify for the first time, with Inviqa as delivery partner. The team had no in-house Shopify experience, and the store needed to work with a third-party rewards system and offer coffee subscriptions.
What we did
Mark joined as Principal Tech Lead, owning the technical architecture and acting as the team's Shopify lead.
- Architecture and integration strategy. Worked with Inviqa's CTO, product managers and the client's leadership team to scope requirements and define the integration approach for each third-party vendor.
- Design feasibility. Reviewed design proposals against what Shopify can and can't do, so issues were found before build rather than during it.
- Foundations. Built the initial project foundation in Shopify Liquid and helped the dev team get up to speed on the platform.
- Rewards. Integrated a third-party rewards system into the storefront and built a custom rewards login app, coordinating with the external provider.
- Subscriptions. Implemented a coffee subscription service using Shopify Subscriptions.
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