In-store and online retail for Good Beams

The brief

Good Beams is building a lifestyle brand for a UK pharmacy, aiming to normalise medical cannabis while meeting full regulatory compliance. Alongside a physical store, the brand needed an online shop for supplements, drinks and merchandise, and a clear path into a separate, regulated prescription journey.

What we did

Working with Midnight, Stack Studio led the technical delivery.

• Technical discovery. Mapped the customer journey from landing page and eligibility check through to consultation and ongoing purchases, and set out which parts belonged in Shopify and which didn't.
• Keeping the flows apart. Shopify handles retail products only; prescriptions run through a separate portal. That keeps the store within Shopify Payments' rules and keeps the regulated side where it belongs.
• Custom app and middleware. Built a custom Shopify app and backend middleware so the store, the physical shop and the systems behind them work as one experience.
• In-store and online. Planned the build so the physical store and the website share the same products and customers.