Commerce · Food & Drink, DTC
AI search visibility for MYOM Oat Drinks
Making a DTC Shopify store visible to AI search, with a dashboard to track which phrases perform.
- Client
- MYOM
- Role
- Tech Lead
- Link
- myom.shop ↗
- Stack
AIVisibility score improved
1Monitoring dashboard for AI search phrases
IncrementalStore changes for AI crawlers
Architecture
How it fits together.
- StorefrontCrawler-visible product dataIncremental theme edits
- InsightAI visibility dashboardPhrase scoring
The brief
MYOM delivers oat milk drinks in letterbox-sized packs. Their brand was disappearing behind competitors in AI-driven search.
What we did
- Measured it first. Built a monitoring dashboard so the team could score phrases and words in AI search and see what was and wasn't working.
- Small, safe changes. Made incremental edits to the Shopify store so the right data was visible to AI crawlers.
- An ongoing relationship. MYOM were happy with the outcome and we continue to work together on improving the store.
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